STAGE 01
Define the goals
We sit down with you and your leadership to set targets, ideal customers and the numbers that matter.
human:Goals come from a conversation, not a template.
Revenue operations for founders & CEOs
The Go-To-Market Machinewith a human touch
Anvil & Yield builds the system that turns your goals into pipeline, pipeline into customers, and customers into customers for life. The tools do the heavy lifting. A real person stays at the controls.
How the machine runs
Four stages. One engine.
Every revenue engine runs in the same order. We build each stage, connect your tools so data flows between them, and make sure someone is watching every gauge.
STAGE 02
Build the pipeline
We select and integrate the CRM and tools that capture leads and move them forward without manual chasing.
human:Your team gets trained, not just handed logins.
STAGE 03
Tune the funnel
We map every step from first touch to signed deal, then fix the leaks with automation and clear handoffs.
human:Prospects talk to people at the moments that count.
STAGE 04
Keep customers
We set up onboarding, check-ins and feedback loops so customers stay, buy again and refer others.
human:Customers know a name, not a ticket number.
Why the human touch
Automation scales. People close.
Most RevOps firms stop at the tech stack. We build the machine, then stay close enough to know when it needs a person.
The machine handles
- Lead capture, routing and follow-up sequences
- CRM hygiene, reporting and dashboards
- Forecasts your board can rely on
- Handoffs between marketing, sales and service
The human touch handles
- Setting goals with you, face to face
- Coaching your team until the process sticks
- Reading what the numbers can't tell you
- The relationships that make customers stay
On the anvil, we shape your process. In the yield, you see the return. And you always have someone to call.
Signature program
Revenue Operations Intensive Care
When the engine is sputtering, you don't need a six-month study. The RevOps Intensive Care Program finds what is broken, stabilizes it fast and builds it back stronger.
Common warning signs we see:
Pipeline coverageUnknown
CRM adoptionSpotty
Forecast accuracyGut feel
Lead response timeDays
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Diagnose
Find the failure points
A full check of your goals, tools, data and funnel, with a clear read on where revenue is leaking.
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Stabilize
Stop the bleeding
Quick fixes to the highest-impact problems so deals stop slipping while the bigger work gets done.
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Recover
Rebuild the engine
Integrated tools, a working pipeline and a trained team that can run the machine on its own.
Who we work with
Built for the people who own the number
Founders
You sold the first customers yourself. Now you need a system that sells without you in every meeting.
CEOs
Your board wants predictable growth. You want a pipeline you can see and a forecast you trust.
Growing teams
Sales, marketing and service are working hard but not together. We connect them into one engine.
Start the conversation
Let's build your machinetogether
Every engagement starts with a conversation about where you want the company to go. No pitch deck and no pressure.
Email Holly directly
holly@anvilandyield.com
Holly Welch, Founder · Salt Lake City, Utah